Monday, 17 October 2011

Preliminary Task: Textual Analysis


The character in this magazine is shown with a serious look on his face.The NVC (Non Verbal Commutication) makes the viewer think that Universities are most likely to have quite an intence environment. He is also shown looking straight at the person. He is not "beating around the bush".

Even though he is looking serious, the character has his hands in his pockets, this connotes that University could also be quite casual, this may conflict with the idea of seriousness. Maybe the fact that he had his hands in his pockets was also away to conseal what else University may have instore for new students, such as party life.

The main image is of the character shown wearing a black suite and tie, with a white shirt. The shirt is ironed and neat, with his top button done up; he also has his tie done up professionally too.

When someone looks at a suite, it normally connotes proffesionalism and importance, power- maybe even a sence of urgancy, but there is something odd about this picture; the character is wearing a pair of trainers.

This takes away from siriousness of this picture again and throws in the casual approach. the trainers are also white, this, i believe is to make them stand out from the rest of the picture.

The lighting in this picture is high-key shown coming in from the right hand side of the magazine cover. This makes the whole picture look more natural, but at the same time, the fact that its not coming straight from the centre may make the view think that University is not necesserally straight forward.

The most noticable piece of text on the cover is in the Masthead, the "University Link". This is coloured Pink, a colour that is pretty unique, because you dont really see alot of magazines that use Hot Pink for the main text. I believe the reason why they chose pink was because it connotes a sense of feminicity, something that the photo lacks. (a picture of a serious man in a suite doesnt really scream "this magazine is about women") This is because no University is magazine should appeal to one gender. Another reason why they chose pink, maybe, was because pink would be controversial; no one else really uses pink.

The text itself is pretty bold and blocky. This modernises the look of the magazine, which appeals to the young readers.