Thursday, 3 November 2011

Main Task: Case Study of a Publishing House


Musicmags is a distribution program managed by the Music Magazine Publishers Association and distributed by Alfred Music Publishing. It supplies a a dozen leading music magazines to retailers in US and Canada. Musicmags publishes magazine that have specific genres. It does not write about dance music, but, instead it writes about rock.
Musicmags targets people who use or are interested in specific instruments like drums and guitars. BASS PLAYER is a prime example of what type of magazines Musicmags publish. There is no specific gender or age for these types of magazines, because anyone could like guitars, I assume it’s generally and older audience. It uses it uses clear, dominant colours and tones, such as white or blue for backgrounds and thick sans font that often contrast with the background colour so it stands out. It doesn’t use fancy text because I assume the editor wants the text to be readable.
Other magazines, such as ALTERNATIVE PRESS focus on more of a harder rock genre, and can attract a younger audience. AP uses dark backgrounds and Bright text as well as blocky text with unique fonts. This backs up this my theory. This magazines target audience, again, is not specifically open towards one gender so I assume it is more for the teanagers and young adults who call themselves Goth or Emo. The darker colour scheme shows more of a negative vibe of music that most people wouldn’t enjoy, thus the name “Alternative Press”.
The Target audience is different for most of the magazines Musicmags produces because if it were to be the same, then there would be no need to release more than one magazine. The company would lose a substantial amount of money. It is also good because this means that Musicmags can publish magazines to a wider audience, thus increasing there popularity. This makes the company look Diverse.
Musicmags is a member of the MMPA which is specially for publishing uses only.

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