Masthead:
The Masthead on this magazine is along the top of the magazine. It is the largest font on the front cover and stretches from left to right. The text itself is red and curvy. I believe the editor chose the colour red because it is the most attractive for the eyes to see. Also it stands out from a black background. The curvy text may connote that this is a fresh magazine, and could represent sound as never being flat, but flowing. The text is also a sans serif font and their for looks more available for a mass audience. The Masthead goes behind the main image, the editor wants the Masthead to draw you in, but not be over the top.
Selling Line:
The Selling line on this magazine is rather large and bold. Unlike the Masthead, the selling line uses blockish text, has its own shadow and is not plain red. I believe this was done so because, unlike most other magazines, this one, in particular, the editor wants the Selling line, to literally be what makes the viewer buy it. The text draws a lot of attention to it because of the font used, and the fact that it has its own shadow making people notice it even more. It uses colours that don’t stand out or conflict with the background, red and white. The editor chose the colour white because most of the shades of blue turn white. The reason he/ she chose red was because the Masthead is red. I feel that the Selling Line should have been less dramatic because it draws attention away from the Masthead.
Main Image:
The Main Image on this cover is a darkened figure wearing a helmet with neon lights raising one arm up (I assume to the beat) with smoke and lights behind him. In front of the camera are peoples hands, blurred. The photo is a focused shot from a low angle view, which connotes that the music and power is emitted from this DJs will, he controls the flow of this club. This is a good picture for the front cover of this magazine because it catches the essence of what this magazine is all about.
Main Cover-line
The main Cover-line in this magazine is a basically a miniature version of the Selling Line when it comes to font and colour scheme, I think it works well with this because it is the biggest, or most recent article in the magazine making it the main attraction. I think the different colours connote the specialities and uniqueness of each artist. The position of the Main cover-line gets a lot of attention, but gets in the way of the main image, which I, personally, am against.
Cover-line<
The cover-lines on this front cover aim to show some of the main features and articles in the magazine, they are tucked neatly into the either side of the front cover so they don’t get in the way of the image. I feel they have done this successfully. All the cover-lines have black boxes around them so the main image does not overshadow the text, making it easier for the viewer to read. They chose a completely different text from the main cover- line, making the text viewable at its small size. With the cover-lines, instead of making one part red and the other part white, they have one completely red and the other white, in that fashion. This makes the magazine look neat. I believe this works well.
Website Link & Dateline
The Website and Dateline are at the bottom of the cover next to the barcode. The website link is something all magazines have which shows the companies or publishers website. The dateline displays the month and year of which the magazine was released and normally has the price next to it. The text used for this is white and is bold, but is still hard to see. I believe the reason why it is presented like this is because if it was any bigger it would take away from the other text, and the website link and dateline are not the main focus of the magazine. I believe they chose white because if the text was red it would be harder to see at that size.
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